Danish regulator's school talks lift male students' attention to the licence mark to 61%
Before a talk by Denmark's gambling regulator, 39% of male students paid close attention to whether a gambling site carried the Danish licence mark. Afterwards, 61% did.
39% before, 61% after
Spillemyndigheden, the Danish Gambling Authority, has put figures on what its school talks about gambling achieve. A report it published on 29 October 2026 compares 1,967 answers students gave in questionnaires before and after a talk, gathered between September 2024 and March 2025. One shift concerns the authority's licence mark, the logo that shows a site holds a Danish licence: among male students, the share who paid high or very high attention to playing only on sites that carry it rose from 39% to 61%. The findings were first reported in Danish on spillelicens.com.
Scratch cards count too
Many students had not realised that scratch cards, the ones in Christmas calendars included, are gambling. Among female students the share who knew rose from 19% to 48%. Their motives shifted as well: before the talk students played mainly to win money, while afterwards far more of them said they played for fun.
More than 75% of the students agreed with statements such as these:
- every form of gambling pays back less than 100% of what is staked
- making a profit from gambling over time is mathematically unlikely
- the authority's logo guarantees a Danish licence
- gambling is entertainment, not a way to earn money
Eight staff, about 100 talks a year
The talks are given by a team of eight authority employees, who hold about 100 a year at youth education institutions and sports clubs and explain gambling and how the games work. Spillemyndigheden says it will go on offering them free of charge at youth education institutions.
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